Rexford founder Steve Johnston was born and bred in the real estate industry. Growing up in the ’70s and ’80s, his mother owned and operated Century 21 offices in South Florida. Back then, it was a world without the cell phones, Internet or the present-day websites used to search, sell or buy real estate. Selling real estate was more challenging, so the average real estate commission was 6%.
Fast-forward to a world where homes for sale can be seen across the globe and potential buyers can take a virtual tour without leaving their couch. Even with the technological and marketing advances being utilized throughout the real estate industry today, the standard sales commission remains at 6%.
No stranger to taking on a challenge, Steve’s mission and passion has always been to help sellers and buyers save money in the real estate transaction. After years of brain storming how to solve some of the industry’s challenges, he created Ideal Agent to utilize modern technology to save home sellers and buyers thousands of dollars in commissions via a referral network of top real estate agents.
Instead of competing with real estate agents, Ideal Agent works with agents across all brands to increase their current business. It’s a win-win for consumers and real estate agents!